December 11, 2015
What an honour! “Old school retail” got a vote of confidence last week at The Running Event 2015
in Austin, Texas, an annual trade show attended by all of the players in the North American running industry, from Adidas to Zappos.
Local Vancouver sporting goods icon, Rackets & Runners received the coveted Retailer of the Year Award from the association of Independent Running Retailers of Canada
(IRRC) for having “championed the association and achieved superlative year over year growth in business results and profitability along with positive contributions in their community,” said IRRC Chairperson, Erin Pinder.
For owner, Vanda Borean and her staff at Rackets & Runners, the IRRC award recognizes the philosophy the store’s success is built on: “While the products we sell are very important, getting the customer into the correct product and then standing behind it is paramount to the longevity of the business. Our type of retail has always been about building and maintaining relationships with our customers and our community. The IRRC award is an honour coming from a group of incredible, like-minded, retailers from across Canada.”
The IRRC is a coast-to-coast alliance of locally owned community driven specialty running stores. Through the sharing of knowledge, experience and business best practices member stores deliver the highest level of customer and community service. Their mandate is to provide a forum for excellence through education, communication, research and advocacy in promoting running and walking as a key component to a healthy lifestyle.
The Oak street mainstay opened its doors in 1978 and this year celebrated 37 years in business. The retailer continues to evolve, always reflecting the needs and interests of its customers.
For more information on the Independent Running Retailers of Canada please visit www.irrc.ca
. Information about The Running Event can be found at www.therunningevent.com